The Carketa Score
Carketa Score User Guide
The Carketa Score is a comprehensive rating system designed to provide insights into a vehicle's market position, condition, and potential profitability. This guide explains how to interpret the score and its associated metrics to make informed decisions.
The Carketa Score is rated on a scale of 1 to 10, with 10 being the best. A higher score indicates a better vehicle in terms of value, demand, and overall marketability.
Measures how long similar vehicles typically take to sell.
Lower numbers indicate high demand, while higher numbers suggest slower sales.
Example: 59 days means it would take 59 days to sell out the current supply in your market.
Tracks how many days the specific vehicle has been listed for sale.
If this number is close to or exceeds Market Day Supply, it may indicate low demand or pricing issues.
Example: 51 days suggests the vehicle will take 51 days to sell based on market averages for that specific vehicle.
Shows how much the vehicle has decreased in value over a given period.
A higher negative number means the vehicle is losing value faster.
Example: -$1,499.00 means the vehicle has depreciated by $1,499 over the last 90 days.
Represents the potential profit for dealerships.
A higher margin means more room for profitability.
Example: $5,016.99 suggests that, based on market trends, there is a potential $5,016.99 margin available based on wholesale market averages and average retail price.
Use the Carketa Score to assess which vehicles are the most profitable and in demand.
Monitor Market Day Supply to determine pricing strategy and expected turnover.
Analyze Depreciation to understand vehicle value trends.
Leverage Margin Opportunity to optimize pricing and maximize profit.
A higher Carketa Score indicates a better investment with lower depreciation risk.
Compare the Market Day Supply and Days on Lot to gauge demand and negotiate a better deal.
Consider Depreciation trends when making long-term ownership decisions.
The Carketa Score is a powerful tool for evaluating a vehicle’s marketability, profitability, and value. Whether you’re a dealer looking to optimize inventory or a buyer searching for a great deal, understanding this score can help you make informed automotive decisions.
Introduction
The Carketa Score is a comprehensive rating system designed to provide insights into a vehicle's market position, condition, and potential profitability. This guide explains how to interpret the score and its associated metrics to make informed decisions.
Understanding the Carketa Score
The Carketa Score is rated on a scale of 1 to 10, with 10 being the best. A higher score indicates a better vehicle in terms of value, demand, and overall marketability.
Interpreting Key Metrics
1. Market Day Supply
Measures how long similar vehicles typically take to sell.
Lower numbers indicate high demand, while higher numbers suggest slower sales.
Example: 59 days means it would take 59 days to sell out the current supply in your market.
2. Days on Lot
Tracks how many days the specific vehicle has been listed for sale.
If this number is close to or exceeds Market Day Supply, it may indicate low demand or pricing issues.
Example: 51 days suggests the vehicle will take 51 days to sell based on market averages for that specific vehicle.
3. Depreciation
Shows how much the vehicle has decreased in value over a given period.
A higher negative number means the vehicle is losing value faster.
Example: -$1,499.00 means the vehicle has depreciated by $1,499 over the last 90 days.
4. Margin Opportunity
Represents the potential profit for dealerships.
A higher margin means more room for profitability.
Example: $5,016.99 suggests that, based on market trends, there is a potential $5,016.99 margin available based on wholesale market averages and average retail price.
How to Use the Carketa Score Effectively
For Dealerships
Use the Carketa Score to assess which vehicles are the most profitable and in demand.
Monitor Market Day Supply to determine pricing strategy and expected turnover.
Analyze Depreciation to understand vehicle value trends.
Leverage Margin Opportunity to optimize pricing and maximize profit.
For Buyers
A higher Carketa Score indicates a better investment with lower depreciation risk.
Compare the Market Day Supply and Days on Lot to gauge demand and negotiate a better deal.
Consider Depreciation trends when making long-term ownership decisions.
Conclusion
The Carketa Score is a powerful tool for evaluating a vehicle’s marketability, profitability, and value. Whether you’re a dealer looking to optimize inventory or a buyer searching for a great deal, understanding this score can help you make informed automotive decisions.
Updated on: 27/02/2025
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